British Prince Edward vows to promote Uganda as top tourism destination

President Yoweri Kaguta Museveni on March 18 held discussions with the Duke of Edinburgh, Prince Edward, where the latter promised to promote the country’s tourism potential.

The youngest child of Queen Elizabeth II and Prince Phillip is in Uganda to promote and spread awareness about The Duke of Edinburgh’s International Award, a title that was previously held by his late father, Prince Philip, who founded the programme in 1956.

During their meeting, President Museveni expressed his eagerness to collaborate with British investors and attract more tourists from the United Kingdom.

“Your Highness, I tasked Ms. Airey [Kate Airey, British High Commissioner to Uganda] to bring me investors, British companies and tourists. That is what I am interested in from her. Then we have our commonwealth cooperation, otherwise it is mainly investments and tourists from the UK,” the President said.

He also extended his heartfelt wishes for a speedy recovery to King Charles III.

State House said in a statement that “the Duke of Edinburgh expressed his interest in Uganda, saying that he will return with his family to explore the country further.”

“He particularly noted his desire to visit Uganda’s famed gorillas, recognizing the significance of promoting tourism for both nations,” State House added in a statement.

“The Duke of Edinburgh further informed the President that his visit to Uganda is aimed at raising awareness on the award as well as on the impact of non-formal education and learning framework that can encourage young people to find their purpose, passion and place in the world.”

Later Edward visited Buganda Kingdom where he held discussions with cultural leaders there about collaboration between the monarchy and the Edinburgh international award programme.

The Duke of Edinburgh, during his three-day visit, also toured the Uganda Wildlife Education Centre (zoo) in Entebbe, where he interacted with different animals.

“Prince Edward had the opportunity to experience firsthand the wonders of Ugandan wildlife and culture. Witnessing the incredible diversity of species that call Uganda home, reaffirming the country’s status as a top destination for nature lovers and adventurers,” Uganda Tourism Board (UTB) said in a statement.

“During his time at the Zoo, HRH participated in tree planting which highlighted the importance of responsible tourism and our commitment to environmental sustainability and preserving Uganda’s rich biodiversity,” UTB added.

“His gesture serves as an inspiration for us at UTB to continue our efforts to promote responsible tourism and conservation practices, ensuring that Uganda’s natural treasures are protected for generations to come.”

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